私がオニツカタイガーのために制作した最新の動画で、先日公開されたばかりの「原点 Episode 2:軌跡」。日本語版の視聴はこちらからどうぞ。
ビデオについて:1949年の創業以来、オニツカタイガーは常に新しいアイデアを追求し続けてきました。Genten Episode 2: Milestones(軌跡)は当初からプロダクトを創造してきたメンバーへのインタビューと、日本用に発売されたデイテイ-ルにこだわったプロダクトを通して、オニツカタイガーの<プロダクト開発にかける情熱>をクローズアップしました。
常にプロジェクトをサポートしていただいたオニツカタイガーチームの岩岡さん、プロジェクトのマネージメントであるAQ、素晴らしい写真と通訳を担当してくれたToshiki Senoue、ナレーション担当のThien Huynh、そして素晴らしい楽曲を提供してくれたLullatone、関係者の皆さんへ感謝いたします。
My font Devil’s Advocate in use in the new CalArts newspaper, the CalArts Eye.
Just released: my new typeface family SmytheSans.
SmytheSans is the result of a year-long inquiry into exploring a contemporary sans serif that is eminently readable on-screen and in print. It features a large x-height, ample yet economic spacing for capitals, small caps, a Central and Eastern European character set and is offered in five weights: thin, ultra light, light, regular and bold.
These are offset by matching italic and oblique cuts of each weight to give designers more variation- the italic has flared, calligraphically-inspired terminals and is a true italic, while the oblique is more mechanical in appearance. (In reality, the “oblique” is actually an italic as well due to the single-storied nature of the the “a” of the typeface, though it’s just easier to call it an “oblique” rather than “italic 2”.)
The typeface also includes five weights of a retro-futuristic display face called SmytheSans Display that bring in more idiosyncratic characters for display setting- a NASA-inspired space age “A”, a decorative “double-V” treatment for the “W”, and a whole lot more.
The lighter weights are slightly slimmer than the regular and bold weights to give the typeface more of a vertical feel, inviting readers’ to rapidly read typeset text with a maximum of contrast and a minimum of optical dazzle. The entire family was given rigorous testing using Craig Mod’s Bibliotype html-based book layout system for on-screen rendering checks and innumerable print proofs using actual text (not Greek) in InDesign.
For a very limited time, Wordshape alone is offering SmytheSans as an entire family in OpenType format for half-price: 20 fonts for only $200. Each weight of SmytheSans is offered at $20 per through other distributors, so licensing through Wordshape is the most affordable option out there! Go get ’em!
My font Clobber Grotesk in use for the upcoming Amersand Web Typography conference in the UK. (Scroll to the bottom and choose “Swiss” as your language).